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The Winners and Losers of February U.S. Auto Sales Revealed

Posted on March 4th, 2014

ride today loans 56January was a weak month for auto sales mostly because of bad weather. Fortunately, February proved to be better for automakers; they sold 1.2 million vehicles last month, which is about a 1 percent increase. However, February was not as good a month for sales for all car manufacturers. Listed below are the winners and losers.




The Michigan-based automaker reported February sales of 154,866 units. Not only was it an 11 percent increase, it was also the brand’s best February sales in 7 years. Outstanding sales of the Jeeps accounted for the brand’s great performance last month—it grew 47 percent overall. The Jeep Cherokee SUV sold 12,000 units. As for the Jeep Grand Cherokee, it sold almost 13,000 units, up 34 percent.



The Nissan group performed well on February, with U.S. sales jumping 15.8 percent compared to the previous year. It sold a total of 115,360 vehicles last month. The Nissan brand in particular sold 105,631 units, climbing 16.7 percent and setting a February record.



February sales advanced 24 percent to 34,909 vehicles. Of all Subaru vehicles, those that posted the most noteworthy gains were the redesigned 2014 Forester SUV (up 95 percent) and the Crosstrek crossover (up 68 percent). The sales of the Legacy midsize sedan, whose redesigned version will debut later this year, fell 31 percent.



General Motors

GM sold 222,104 vehicles on February, 1 percent less than the year earlier. Buick posted some growth, though—18.8 percent to 19,192 units. This is mainly due to the doubling of sales of the small Encore SUV. Moreover, Chevrolet’s redesigned Corvette got a considerable sales boost; sales skyrocketed 150 percent to 2,438 units.



Ford’s February sales dropped 6.1 percent to 183,947. Its new C-Max hybrid reported a 42 percent decline to only 1,853 units. Other models with double-digit losses were the Taurus and Focus. However, the Lincoln was a gainer; Ford sold 6,661 units, a 35.64 percent climb.


Toyota Motor Corp.

The company’s overall February sales (Toyota, Scion and Lexus) slid 4.3 percent to 159,284. The Camry midsize sedan, Avalon big sedan and Prius hybrid all experienced a huge drop in sales. Meanwhile, the 4Runner midsize SUV and Lexus IS sedan had considerable gains (17.2 percent and 129.6 percent, respectively).



Honda and Acura brands suffered a 7 percent sales decline overall with 100,045 units sold in February. Honda was down 8 percent to 88,860 units, while Acura slipped 1.6 percent to 11,545. The sales leaders for both brands were the Crossovers. Sales of Honda’s volume car models, Accord and Civic, declined 12.1 percent and 5 percent respectively.



The Japanese automaker reported February sales of 5,977 units, which is 1.2 percent less than last year’s. The sales leader for last month was the Outlander Sport crossover with 2,348 units sold (up 42.8 percent).



The German automaker’s U.S. sales last month faltered by 13.8 percent. All of its models declined in sales, with the exception of the Jetta sedan (up 1.9 percent to 10,587) and the Beetle convertible (29.2 percent to 911 units).



The brand’s sales for February plummeted 43 percent. The company only sold 2,459 units last month.



The U.S. subsidiary of the South Korean automaker experienced a drop of 6.8 percent in their February sales. The company sold a total of 49,003 vehicles. The Accent subcompact, as well as the Tucson and Santa Fe crossovers, enjoyed double-digit gains. Sales of the Elantra compact was flat with 16,393 units sold.



Hyundai’s corporate sibling reported February sales of 41,218 vehicles, down less than 1 percent from last year. Sales of its redesigned Soul went up 10.8 percent to 10,584 units sold; both the Sportage crossover and Forte compact sedan also had gains of more than 10 percent. However, its 2014 Optima midsize sedan posted lower sales at 11,226 units, a 14.9 percent decline.



Compared to last year, the brand’s February sales dipped 2.4 percent to 24,341. This is despite the impressive sales of the Mazda6 midsize sedan (up 46 percent to 3,945) and CX-5 crossover (up 71.6 percent to 9,353). The Mazda3 compact, known as the automaker’s sales leader, had 31 percent less sales at 7,286.

Photo credit: dailyinvention/ Flickr/ CC BY


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